Lloyd’s new album, TRU, came out earlier this summer with appearances by Lil’ Wayne, Rick Ross, Curren$y, Sevyn Streeter and more. The Atlanta star now gets into the groove with the feel-good music video, “Excited.” In the three-minute clip, Young Goldie is all smiles as he shows off his dance moves backed by dancers. In between scenes, the long-haired crooner shows off his physical shape while getting up close with his sexy co-stars.

Watch below.

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Young Thug brings both his unique style and creative music videos together in “Dirty Shoes.” In support of YSL’s Slime Language compilation LP, Thugger and Gunna trade verses under a red beam as various effects of thunder, lightning and rain flash throughout the clip. Young Thug is even seen performing in a cloud-filled mirror wearing a leather kilt.

Watch below.

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With “Get the Strap” still moving in the streets, Uncle Murda is back with another one right in time for hoody season. Holding down the tri-state area, the Brooklyn rapper brings Dave East into to mix on the new record “Hold Up.” Watch the pair mob out with pretty women and fancy cars in the Gambino-directed clip.

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N.O.R.E. took fans to where it all started earlier this year with his new album, 5E. Named after the Lefrak City, Queens apartment he grew up in, Norega tapped the likes of Pharrell Williams, The-Dream, Fabolous, Tory Lanez and more to appear on the project. The face of Drink Champs now returns with a video for “In the Beginning.” A simple yet effective concept, N.O.R.E. gets his point across as the light shines on him and others in the C-N-N member’s crew.

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Dreamville’s J.I.D starts the campaign for his forthcoming new project, DiCaprio 2. First announced at the start of the week, the Atlanta spitter drops off the single “151 Rum.” “This project isn’t like The Never Story or anything you heard from me before,” said the rising star in an Instagram post. J.I.D would later reveal that the late Mac Miller also had a hand on DiCaprio 2, contributing behind-the-scenes on the production side.

Each song feels like an individual film to me. Mac came thru and helped post produce and organize on almost every song on here. I worked on being a better writer, even outside of punchlines and shit. I can rap all fucking day, but I like writing songs and shit too. I really just challenged my self to becoming better, period. This album is for car rides, working out and smoke sessions (in cars) or wherever you wanna smoke that’s sonically friendly.”

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Logic’s new album YSIV is a little over a week away, dropping everywhere on Sept. 28. The Maryland artist gets his huge fanbase even more excited by dropping a video for “Everybody Dies.” A visual continuation of his “YSIV” freestyle, Logic performs inside a warehouse as various clips from old movies and surveillance footage are mixed in between.

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Styles P is working on a new project called Beloved. The follow-up to G-Host is expected to come in the near future, but before then The LOX MC drops off a freebie for the fans. On “Feels Good,” Styles Pinero and Dave East bring some classic street raps as singer Kehlani delivers a soulful chorus.

Hear it below.

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6LACK released his East Atlanta Love Letter sophomore LP just one week ago. The Grammy-nominated singer now brings the title track to life, with a moody visual co-starring Future. In the official music video, 6LACK and Hendrix explore the subject of love in the dark clip where the two observe various displays of affection. Watch the two Atlanta stars croon through the night fall below.

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Following the huge chart and radio success of “Boo’d Up,” it appears Ella Mai has another smash-hit with her follow-up single “Trip.” The beautiful piano-driven record produced by DJ Mustard and Keys now gets an official music video. In the visual, the songstress finds herself head over heels over a mysterious love interest. Ella Mai is seen singing her heart out from the fire place to the garden and finally in the passenger seat of an empty SUV.

Watch below.

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Not your average grocery store, Wiz Khalifa turns the food market upside down in the video “Fr Fr.” In support of Rolling Papers 2, Khalifa and Lil’ Skies take over a local supermarket. From smoking inside, turning up in the cereal aisle and later moving outside to the parking lot, watch all the madness ensue during the late-night shift.

Directed by Cole Bennett see “Fr Fr” below.

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